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This web page had the following on the web page, "Rsaquo; direct store 全国の直営店." We saw that the web page said " それが LUMBER プラス ランバー スタイル." It also said " The modern world PLUS the inimitable beauty of nature. LUMBER uses the soft texture of wood to improve upon the inorganic aesthetics of modern technology. 新商品iPhone X用 コーナーガード型木製アイフォンケース iPHONE CASE X. 新商品銘木をプラスした木製の三角シャープペンシル TRIANGLE BODY MECHANICAL PENCIL. 新商品iPhone X用 手帳型木製アイフォンケース iPHONE X FLIPCASE." The header had 木製iphoneケース as the highest ranking optimized keyword. It is followed by デザイン雑貨, アイフォンケース, and 木製雑貨 which isn't as ranked as highly as 木製iphoneケース. The next words plus-lumber.com uses is 木製品. wood was included and could not be viewed by search engines.